Child Development Piaget - 5238 Words

Introduction Jean Piagets Background Jean Piaget was born in Switzerland in 1896. Based upon his observations, he concluded that children were not less intelligent than adults, they simply think differently. Albert Einstein called Piaget’s discovery so simple only a genius could have thought of it. Piagets stage theory describes the cognitive development of children. Cognitive development involves changes in cognitive process and abilities. What is the relationship between Piaget’s theory and the Child Development’s short coursework? Jean Piaget’s theory is being applied in child development study because his theory shows that it has stimulated much research and has found wide support among educators. He had developed a set of†¦show more content†¦He also applies his information that he gained to fit his ideas. Teaching a child at this stage needs some equipment which can give him some space to play with and have an active role in learning. Furthermore, the concrete stage starts about first grade to early adolescence. During this stage, a child has developed different views or opinions which need to be satisfied. Their accommodation had increased. The child develops an ability to think abstractly and to make rational judgments about concrete or observable phenomena at which in the past he needed work by himself to understand. Lastly, he will going through the formal operations which is adolescence. At this stage, the persons will reach their cognition to the final form. This person no longer requires concrete objects to make rational judgments because he is capable of doing the hypothetical and deductive reasoning. The task: 1. Two equal slices of sponge is used 2. One of the sponge is divided into four pieces while the other one is in original shape Then, 1. Arrange the divided cheese in different order The task 1. Take two equal length of ruler 2. Then arrange both of the ruler in 2 rows 2. Then, make a distance for a ruler in the 1st row The task 2. Take 2 same size of bottles 3. Pour liquid in bottles in same amount Then, 4. Change the first bottles to a shorter and wider bottle 5. Pour the same amount of water into both of theShow MoreRelatedPiaget And Vygotsky Influence On Child Development1569 Words   |  7 PagesChildren#39;s health, development, and early learning provide a groundwork on which later learning—and lifelong progress—is built. This essay will discuss influences on human development and learn across the lifespan and its domains such as physical, social, emotional, cognitive, and language and relate these domains to Piaget and Vygotsky theories. Jean Piaget was an influential experimenter and theorist in the field of developmental psychology and identified 4 stages of cognitive development: the sensorimotorRead MorePiaget s Theory Of Child Development1085 Words   |  5 PagesTheories of Child Development Child development is the study of how a child’s behavior and thought processes affect their ability to develop at the proper rate. There are many factors to be considered when referring to the development of a child as children are so easily moldable. A child starts out with a blank slate and from then on their experiences, their social groups, parents, environment and so much more will take part in how they will develop. Two very influential people in psychology, SigmundRead MorePiaget Of A Child s Brain Development Theory1057 Words   |  5 Pagesconstantly learning about new theories and expanding the knowledge on those that we already know, about the physical and mental development of Children. Through past and present theorists, we are shown whole new aspects of how a child develops to make up the being that they become. Through Piaget’s ‘Congnitive development theory’ we are shown the stages of a child’s brain development with a strong focus on the ages newborn – 11 years onwards. Piaget’s main theory is that children are able to construct theirRead MoreJean Piaget s Theory On Child Development2312 Words   |  10 PagesJean Piaget has introduced theories on child development from 1896-1980. He is the the most cited and most influential on cognitive development. Piaget is the foundation of current child developmental in psychology. His inspiration came from observing children’s as he even used his own. His development of the cognitive deployment focused on mental process, remembering, believing and reasoning. To help explain his theory, Piaget’s came up with Stage-bound cognitive development. â€Å"Stage-bound isRead MorePiaget Of The Child : Theories Of Development Essay960 Words   |  4 Pagesâ€Å"Study of the Child: Theories of Development I† (Learning Seed, 1997), according to Vygotsky, the cognitive development in children is in direct relationship, and dependent on interaction with others. (Feldman 2010, pg. 20). Vygotsky believed to truly understand cognitive development; a child’s social and cultural experiences must be considered. Piaget believes theorists that focus on the mind are called cognitive theorists. Piaget was most interested in how children think. Piaget describes stagesRead MorePiaget And Vygotsky And Theories Of Child Development2299 Words   |  10 Pagesthe subject of education and child development there are many different philosophers who each had their own theories, about the subject. This paper will focus on Piaget and Vygotsky and their theories of child development and how they are similar and/or different. It will also discuss how the role of cultural context in child development is presented in each of their theories of child development. Piaget believed that children are active in constructing their development and their understanding ofRead MorePiaget s Theory On Child Development920 Words   |  4 Pagesare not simply small adults who are still growing; they learn differently and experience the world in a variation of ways that opposes adult reasoning. Piaget’s theory on child development asserts that there are four stages of cognitive development: sensorimotor, preoperational, concrete operational, and formal operational. Piaget also suggested that human thinking is arranged into schemes, â€Å"organized mental patterns that represent behaviors and actions† (Feldman, 2015, p. 17). These schemes are theRead MorePiaget s Theory Of Child Development Essay1597 Words   |  7 Pageschildren’s development and developing a proper classroom and lesson plan well help you to properly prepare and help each student in your center. Throughout this paper we will summarize Piaget’s Stage Theory, id entify and describe the developmental characteristics of the age group of 2-4 years old, design and describe the physical layout of facility or classroom that aligns with Piaget’s Stage Theory, and create an activity for each developmental domain. Jean Piaget is one of the pioneers to child developmentRead MoreJean Piaget And The Contemporary Field Of Child Development1454 Words   |  6 Pageshundreds of psychologists and theorists actively researching child development. However, if there was a God of child development it is, without question, Jean Piaget. Piaget (1896-1980) was a Swiss theorist who â€Å"had influenced the contemporary field of child development more than any other† (Berk, 2006, p.18). Although Piagets work is remarkable, Berk (2006) stated that â€Å"it did not get much attention until the 1960s, mainly because Piagets ideas were at odds with behaviorism, which dominated NorthRead MoreIntellectual Development Child Theory by Theorist, Piaget644 Words   |  3 Pages High/ Scope is based upon a well-known child theorist Piaget and his intellectual development theory. His theory promotes realistic educational experiences geared to the child’s current stages of development, the constructive process of learning necessary to broaden emerging intellectual and social skills. (Morrison, 2010). High/scope helps teacher become more effective in their classrooms. Researchers have linked early intervention with infants to brain enhancement. By having direct

Digital Business Environment Free Essays

string(67) " or different part of garment, or using alphabet-order brand list\." Introduction The scientists who developed the Internet probably did not realise their invention completely changed our world today. From how people communicating, connecting with social network, to how and where people work, Internet is now affecting our daily life in every dimension. Internet still and will continue change our life and behavior, according to data, nearly a third of world population are Internet user, and this number is still growing at an unprecedented speed (IWC, 2012). We will write a custom essay sample on Digital Business Environment or any similar topic only for you Order Now Internet affects almost every aspect of people daily activities, thanks to the Internet, people can virtually shopping without going out and get their items delivered to the doorstep in a matter of days. Information is now much more accessible over the Internet, people can share their life using blogging, and not to mention that business world has expanded to a whole new dimension. Company or individual can now target a much more wide consumers around the world. As much as the Internet has changed our personal lives, the business world has revolutionsied almost beyond recognition since the Internet era. Jeremy (2011) states the rise of Internet and other technologies is the start of Third Industrial Revolution. Although there is still ongoing debates about this theory, that the Internet has changed the face and pace of our modern business world. Hosted on the server, accessed using the Internet, the website or simply known as the site or web page, is one of the fundamental elements that forms the Internet we use today. It is also the most common way that a company or individual promote and conduct their business. This paper will thoroughly analyse and discuses a chosen website, the purpose is to take an insight to the digital business environment. Terms such as E-commerce, and CRM (Customer Relationship Management) will be mention and discuss. The technical details of how to build and maintain a website will not be discussed in this article. Overview The website chosen in this paper is Oki-ni, before further analyse the company and the website, it is essential to understand some of the basic about website. Organised by function, a website may fall into one of these catalogue (Yuan, 2005) * A personal website, e. g. blogging * A commercial website, e. g. company website, such as Microsoft, Apple * A government website, e. g. NASA website, City Council website * A nonprofit organisation website, Greenpeace, or RedCross website According to this catalogue, Oki-ni is a commercial website. Another terms that need to understand is Electronic commerce, or commonly known as E-commerce. There are many different definition of E-commerce from different perspectives in different discipline. Mamta (2005) summarised that E-commerce is the process of buying and selling or exchanging of products, services and information via telecommunication and computer networks including Internet. Mamta (2005) further generalised that based on the types of parties (business, consumer, etc) involved, E-commerce may be of the following types: * Business-to-Business (B2B) * Bsuiness-to-Consumer (B2C) * Consumer-to-Consumer (C2C) * Consumer-to-Business (C2B) * Intrabusiness Based on that definition, Oki-ni is a B2C type of E-commerce, different from other B2C website, the Britain based company focused on high-end menswear. The name originated from a Japanese dialect, means ‘Hello’, Oki-ni was created to work with established brands and progressive designers, to offer innovative products to knowledgeable fashion consumers. In another words, Oki-ni sells more than clothing, but a life-style. The company also collaborated with other fashion brands such as Paul Smith, Adidas, to produce unique pieces. This paper will focus itself on evaluating the use and implementation of digital information system on the chosen website, applications on the website will be paid extra attention and thoroughly analyse, such as inventory system, newsletter, multimedia applications. Furthermore, the OVP (Online Value Proposition), Online revenue models and other factors will be critically reviewed. Using researcher’s extensive knowledge, the concept and application of CRM on the website will be analyse. Lastly, researcher will proposed some recommendations to improve the website followed by the digital business strategy. Analyse of The Website For E-commerce site, the primary purpose is to sell. However, most online retailers fell to the wrong direction when even building their website. They spent heavily on how to attract more visitors to the site and simply forgot what is the point if the consumer visited the site but not buying anything. There may be many factors that contribute and affecting consumers’ buying behavior, but the inappropriate implementation of information system is more often seen in business operation. Customer cannot locate the item they want, or found themselves cannot checkout with the system, modern information technology brings a great convenient, however, sometimes it can be chaos without properly used. For an enterprise, it is critically important to aware its organisational goals and objectives as well as the implementation of information system. (Mehdi, 2006) For the company of Oki-ni, the website serve the purpose of sales and providing customer service. Thus, the inventory information and customer information are vital to the company’s lifeline. Furthermore, to provide an enhanced online shopping experience, the supply chain management, online information security, and multimedia interactive applications are equally important. Inventory Management When running an E-commerce, it is very easy to get caught up in other aspects and neglect the importance of inventory management. Ritendra (2008) emphasis that its crucial to run inventory management effectively for the business to be profitably. For Oki-ni, there are thousands of items and new items in stock everyday, how to manage it efficiently become vital to the company, what’s more, it has two layers of meaning. Firstly, for the staff, effective inventory system should allow them to locate specific item easily, and overview the whole inventory to see which items are running low on stock, and which are the best selling. Secondly, for customer, the inventory system should provide an easy accessible. Oki-ni website provide a simply and minimalism searching interface for the customer, customer can search the items they looking for by their preferable method, such as, using keywords, sort it by color, price range, sizing, or different part of garment, or using alphabet-order brand list. You read "Digital Business Environment" in category "Papers" On the top page of Oki-ni site, customer can easily find new arrivals or discount information. Customer Information Comparing with tradition in-store shopping, online retailer has the advantage on tracking, storing and anaylsing customer data. Oki-ni gathering customer information by encouraging customer registered with their e-mail address. By using these e-mail addresses with the concerns of customer, Oki-ni sends out newsletters to customer. Newsletters are an effective way to build goodwill and keep in touch with potential customer (Janice, 2004). Customer received promotion, new arrivals and other information from the website. When comes to place order, for security and privacy concern, the company only takes the minimum information that required for delivering, such as address, telephone number. Internet is an ever-changing, competitive-intensive environment, the recently raise of new social network drew a lot attention. As a company aiming itself not only sales, but to promote a lifestyle, Oki-ni has extended its content to other different social-network, such as Facebook, Google+, and Twitter, customer can find sales information, new product on these social network. Also, Oki-ni can gather customer information on other platforms, it’s a win-win situations. Multimedia Interactive One of the major advantages of E-commerce comparing traditional retailing is convenience; customer can search for product and compare it, finally checkout in a short amount of time by just clicking the mouse, however, E-commerce has deprived its users of the reality (Vincent Franck, 2004). Material color, texture, tactile impression, those physical details cannot be display or feel by the two-dimensional images and texts on a computer screen. Most people have on-line shopping experiences have those situations that sometimes the products they received are different from their expectations. In order to provide better shopping experiences, Oki-ni provide an enhanced multimedia interface. In every product description page, the website provides high-resolution photos of the products, customer can click zoom-in to see the details of the texture, and a short video to demonstrate the product. For music product, such as CD, preview services are provided. Critical Review In this part, the website’s OVP (Online Value Proposition), ORM (Online Revenue Model) and target audience will be critically reviewed. Online Value Proposition What’s the Online Value Proposition? It is a statement of the benefits of e-commerce services that ideally should not be available in competitor offerings of offline offerings (David, 2006). Michael Susan (2012) further states that in an E-commerce context the differential advantage and positioning can be clarified and communicated by developing an online value proposition. Simply speaking, OVP is the USP of the brand or the website, a strong OVP is a crucial way to attract new visitors into the site and decided to stay or leave, the decisions often made in minutes or even in seconds. Developing an OVP, involves: * Developing messages that reinforce core brand proposition and credibility * Communicate what a visitor can get from an online brand that other competitors can not offer or they cannot get offline (Micheal Susan, 2012) Translate these theories into simply language, a good OVP should answer the questions ‘Why am I here? ’ ‘Does this site offer me what I need? ’ In the digital business environment, the competition is much fierce and intensive then ever before. How to stand out from the crowd in a matters of seconds when visitor first open the site become vital to success. There a great numbers of online clothing retailer, from high-street brand, such as Topshop, ASOS, to luxury brand, e. g. Net-a-porter, Browns. Being good is not enough to win the competition, a good OVP is essential for Oki-ni to survive in the competition. More than ten years passed the establishment of Oki-ni, the website is still focusing on menswear, more specifically, they aiming to discover and break the most inspiring brands and products available, while hosting them in an rich, inspiring and innovative environment. The home page of Oki-ni featuring a simplicity style filled with inspiration contents. Existing customer can easily find what they want in a few clicks; in the meanwhile the video and music can attract the attention of new customer. The website keep updating its FEATURES section with vibrant and forward-thinking videos and music. There is no differentiated of so call ‘high-street’ or ‘luxury’ on Oki-ni’s product, customer can find shorts cost 20 pounds to a coat valued a few hundreds. But there is one thing in common, all product were carefully selected. Featuring more than cloth, customer can also buy books, CDs on the website. In order to keep a fresh look, Oki-ni redesign the website every six month, from layout to the content. To sum up, Oki-ni’s strong OVP is that they not only sell cloth, but the promote an innovation life-style. Online Revenue Model In the article, Business Models on the Web by professor Micheal Rappa (2006). He suggests that ‘business models are perhaps the most discussed and least understood aspect of the web. ’ In this regards, he summarised the business model into the following * Brokerage * Advertising * Informediary * Merchant * Manufacturer * Affiliate Community * Subscription * Utility The revenue model may be different in these business model, some website get paid by doing advertising, some website generated income by subscription. In the case of Oki-ni, the revenue model is easy to identify, the company produce service and sell it to customer. When the revenues from sales exceed the operational cost, then the company gets profit. Comparing to store retai ler, the website is relatively easier to operate. No rent, less labor cost, means the website can provide a much more competitive price than physical store. However, on the other hand, the maintaining of website post a great challenge to the company. Target Audience The company target a niche market of luxury product segment. Focusing on menswear only, the website sells a wide range of product from selective clothing line from Japan, Italy, to limited edition CDs. There is no particular age range on the Oki-ni’s customers, the company targeting a small group who required a innovated and forward-thinking life-style, and willing to the pay a premium price for that. Customer Relationship Management The term of CRM (Customer Relationship Management) is now much more frequently seen in the E-commerce article, what’s CRM? The followings are different CRM definitions by scholars CRM involves various different elements, which includes customer-prospecting, relationship with customers; interact between customer and business, understanding customer expectations, empowerment, partnerships, and personalisation, and son on. (Fjermestad Romano, 2006). CRM is an enterprise approach to understanding and influencing behavior through meaningful communication in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability. (Swift, 2006) So far, there is no universally accepted definition of CRM. It not a software or a service, it is an overall business strategy. Shanmugasundaram (n. d) identified that the three main components in CRM system, namely * Operational * Analytical * Collaborative Nowadays, not only global companies seeking helps from CRM, more and more SMEs (Small and Medium Size Enterprise) were implemented with CRMs. Oki-ni is no exceptional, the company used the first hand data not only to promote its product, but to provide a better service. From time to time, Newsletters were sent to customer, the content of those newsletters were not just about product information. Featuring styling tips, or invitations to special events, the company always try to encourage customer come to visitor site. Recommendation Running an E-commerce is far more complicated than just setting up a website, other than the business and the customer, it involves many their parties, such as vendor, supply chain, banking. Researcher found a rather interesting phenomenal when customer rated Oki-ni’s service, some customer give top rate on both delivery speed and money transaction. However, on the other hand, some customer extremely disappointed on their service quoted ‘the clothes arrived and were excellent although delivery is very slow’ (Ciao, 2007). The inconsistence performance may due to the delivery company and Oki-ni should try to avoid in the future. Moreover, there is more potential of the CRM waiting to be discovered. Oki-ni using CRM mainly on providing customer ervice and promoting products, CRM is much more than customer service, researcher suggest the company analyse the customer’s shopping behavior, such as what kind of brand they like the most, how frequently they shopped on the site, etc. to improve customer shopping experience. The company can also use the data to collaborative with other parties, such as bank, to improve online payment security, or delivery company, to improve performance. Lastly, the competition of digital business environment is much more intensive than ever before. The OVP (Online Value Proposition) may be seems strong and unique at this moment, with successful of Oki-ni, more and more website will try to follow the same model. How to maintain the competitive edge is vital for the company’s future. Conclusion By discussing and critically reviewed the Oki-ni’s website, this paper take an insight into the digital business environment. In the Internet era, trading become much more easier, even individual can set up a website with the know-how and the equipment. However, the competition is much more intensive. E-commerce is a complex term that involved many aspects, the terms and concepts researcher discussed in this paper barely scratch the surface. with the fast advancing technology, new issues now raised, such as legal issue and Internet security. Concepts of CRM, Online business model may need further investigation in the future. Reference: Ciao. (2007). Review of Oki-ni. com. Available from: http://www. ciao. co. uk/Reviews/Oki_Ni_com__5315436 [Accessed 10 Nov, 2012]. Fjermestad, Jerry, and Nicholas C. Romano. (2006) Electronic Customer Relationship Management. Armonk, NY: M. E. Sharpe,. Print. pp. 121-65 Internet World Stats, 2011. World Internet Usage Statistics News and World Population Stats. Available from: http://www. internetworldstats. com/stats. htm [Accessed 12 Nov. 2012]. Janice,Reynolds (2004). ’The Complete E-Commerce Book: Design, Build Maintain a Successful Web-Based Business’. NewYork, Taylor Francis. Print. pp. 268+. Jeremy, Rifkin. (2011). ‘The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World’. London, Palgrave Macmillan. Mamta, Bushry. (2005). ‘E-commerce. New Delhi, Firewall Media. Print. pp. 69 Mehdi, Khosrow-Pour. (2006) ‘Cases on Electronic Commerce Technologies and Applications. Hershey’, PA: Idea Group. Michael, Rappa (2006). ‘Business Models On the Web’. Available from: http://digitalenterprise. org/models/models. html [Accessed 9 Nov, 2012]. Ritendra, Goel. (2008) ‘Electronic Commerce Technology and Prosecpts. â₠¬â„¢ E-commerce. New Delhi: New Age International Pvt. Swift, Ronald S. (2000) ‘Accelerating Customer Relationships: Using CRM and Relationship Technologies. ’ Upper Saddle River, NJ: Prentice Hall PTR. Print. pp. 25+ Shanmugasundaram, S. (N. d) ‘Customer Relationship Management: Modern Trends And Perspectives’ New Delhi. PHI learning, Ltd. Vincent, Roca Franck Rousseau. (2004). ‘Interactive Multimedia and Next Generation Networks: Second International Workshop on Multimedia Interactive Protocols and Systems’. Springer. Available from: http://www. springer. com/computer/information+systems+and+applications/book/978-3-540-23928-4? cm_mmc=Google-_-Book%20Search-_-Springer-_-0 [Accessed 8 Nov 2012]. Yuan, Gao (2005). ‘Web Systems Design And Online Consumer Behavior’. London, Idea Group Inc. How to cite Digital Business Environment, Papers Digital Business Environment Free Essays string(67) " or different part of garment, or using alphabet-order brand list\." Introduction The scientists who developed the Internet probably did not realise their invention completely changed our world today. From how people communicating, connecting with social network, to how and where people work, Internet is now affecting our daily life in every dimension. Internet still and will continue change our life and behavior, according to data, nearly a third of world population are Internet user, and this number is still growing at an unprecedented speed (IWC, 2012). We will write a custom essay sample on Digital Business Environment or any similar topic only for you Order Now Internet affects almost every aspect of people daily activities, thanks to the Internet, people can virtually shopping without going out and get their items delivered to the doorstep in a matter of days. Information is now much more accessible over the Internet, people can share their life using blogging, and not to mention that business world has expanded to a whole new dimension. Company or individual can now target a much more wide consumers around the world. As much as the Internet has changed our personal lives, the business world has revolutionsied almost beyond recognition since the Internet era. Jeremy (2011) states the rise of Internet and other technologies is the start of Third Industrial Revolution. Although there is still ongoing debates about this theory, that the Internet has changed the face and pace of our modern business world. Hosted on the server, accessed using the Internet, the website or simply known as the site or web page, is one of the fundamental elements that forms the Internet we use today. It is also the most common way that a company or individual promote and conduct their business. This paper will thoroughly analyse and discuses a chosen website, the purpose is to take an insight to the digital business environment. Terms such as E-commerce, and CRM (Customer Relationship Management) will be mention and discuss. The technical details of how to build and maintain a website will not be discussed in this article. Overview The website chosen in this paper is Oki-ni, before further analyse the company and the website, it is essential to understand some of the basic about website. Organised by function, a website may fall into one of these catalogue (Yuan, 2005) * A personal website, e. g. blogging * A commercial website, e. g. company website, such as Microsoft, Apple * A government website, e. g. NASA website, City Council website * A nonprofit organisation website, Greenpeace, or RedCross website According to this catalogue, Oki-ni is a commercial website. Another terms that need to understand is Electronic commerce, or commonly known as E-commerce. There are many different definition of E-commerce from different perspectives in different discipline. Mamta (2005) summarised that E-commerce is the process of buying and selling or exchanging of products, services and information via telecommunication and computer networks including Internet. Mamta (2005) further generalised that based on the types of parties (business, consumer, etc) involved, E-commerce may be of the following types: * Business-to-Business (B2B) * Bsuiness-to-Consumer (B2C) * Consumer-to-Consumer (C2C) * Consumer-to-Business (C2B) * Intrabusiness Based on that definition, Oki-ni is a B2C type of E-commerce, different from other B2C website, the Britain based company focused on high-end menswear. The name originated from a Japanese dialect, means ‘Hello’, Oki-ni was created to work with established brands and progressive designers, to offer innovative products to knowledgeable fashion consumers. In another words, Oki-ni sells more than clothing, but a life-style. The company also collaborated with other fashion brands such as Paul Smith, Adidas, to produce unique pieces. This paper will focus itself on evaluating the use and implementation of digital information system on the chosen website, applications on the website will be paid extra attention and thoroughly analyse, such as inventory system, newsletter, multimedia applications. Furthermore, the OVP (Online Value Proposition), Online revenue models and other factors will be critically reviewed. Using researcher’s extensive knowledge, the concept and application of CRM on the website will be analyse. Lastly, researcher will proposed some recommendations to improve the website followed by the digital business strategy. Analyse of The Website For E-commerce site, the primary purpose is to sell. However, most online retailers fell to the wrong direction when even building their website. They spent heavily on how to attract more visitors to the site and simply forgot what is the point if the consumer visited the site but not buying anything. There may be many factors that contribute and affecting consumers’ buying behavior, but the inappropriate implementation of information system is more often seen in business operation. Customer cannot locate the item they want, or found themselves cannot checkout with the system, modern information technology brings a great convenient, however, sometimes it can be chaos without properly used. For an enterprise, it is critically important to aware its organisational goals and objectives as well as the implementation of information system. (Mehdi, 2006) For the company of Oki-ni, the website serve the purpose of sales and providing customer service. Thus, the inventory information and customer information are vital to the company’s lifeline. Furthermore, to provide an enhanced online shopping experience, the supply chain management, online information security, and multimedia interactive applications are equally important. Inventory Management When running an E-commerce, it is very easy to get caught up in other aspects and neglect the importance of inventory management. Ritendra (2008) emphasis that its crucial to run inventory management effectively for the business to be profitably. For Oki-ni, there are thousands of items and new items in stock everyday, how to manage it efficiently become vital to the company, what’s more, it has two layers of meaning. Firstly, for the staff, effective inventory system should allow them to locate specific item easily, and overview the whole inventory to see which items are running low on stock, and which are the best selling. Secondly, for customer, the inventory system should provide an easy accessible. Oki-ni website provide a simply and minimalism searching interface for the customer, customer can search the items they looking for by their preferable method, such as, using keywords, sort it by color, price range, sizing, or different part of garment, or using alphabet-order brand list. You read "Digital Business Environment" in category "Essay examples" On the top page of Oki-ni site, customer can easily find new arrivals or discount information. Customer Information Comparing with tradition in-store shopping, online retailer has the advantage on tracking, storing and anaylsing customer data. Oki-ni gathering customer information by encouraging customer registered with their e-mail address. By using these e-mail addresses with the concerns of customer, Oki-ni sends out newsletters to customer. Newsletters are an effective way to build goodwill and keep in touch with potential customer (Janice, 2004). Customer received promotion, new arrivals and other information from the website. When comes to place order, for security and privacy concern, the company only takes the minimum information that required for delivering, such as address, telephone number. Internet is an ever-changing, competitive-intensive environment, the recently raise of new social network drew a lot attention. As a company aiming itself not only sales, but to promote a lifestyle, Oki-ni has extended its content to other different social-network, such as Facebook, Google+, and Twitter, customer can find sales information, new product on these social network. Also, Oki-ni can gather customer information on other platforms, it’s a win-win situations. Multimedia Interactive One of the major advantages of E-commerce comparing traditional retailing is convenience; customer can search for product and compare it, finally checkout in a short amount of time by just clicking the mouse, however, E-commerce has deprived its users of the reality (Vincent Franck, 2004). Material color, texture, tactile impression, those physical details cannot be display or feel by the two-dimensional images and texts on a computer screen. Most people have on-line shopping experiences have those situations that sometimes the products they received are different from their expectations. In order to provide better shopping experiences, Oki-ni provide an enhanced multimedia interface. In every product description page, the website provides high-resolution photos of the products, customer can click zoom-in to see the details of the texture, and a short video to demonstrate the product. For music product, such as CD, preview services are provided. Critical Review In this part, the website’s OVP (Online Value Proposition), ORM (Online Revenue Model) and target audience will be critically reviewed. Online Value Proposition What’s the Online Value Proposition? It is a statement of the benefits of e-commerce services that ideally should not be available in competitor offerings of offline offerings (David, 2006). Michael Susan (2012) further states that in an E-commerce context the differential advantage and positioning can be clarified and communicated by developing an online value proposition. Simply speaking, OVP is the USP of the brand or the website, a strong OVP is a crucial way to attract new visitors into the site and decided to stay or leave, the decisions often made in minutes or even in seconds. Developing an OVP, involves: * Developing messages that reinforce core brand proposition and credibility * Communicate what a visitor can get from an online brand that other competitors can not offer or they cannot get offline (Micheal Susan, 2012) Translate these theories into simply language, a good OVP should answer the questions ‘Why am I here? ’ ‘Does this site offer me what I need? ’ In the digital business environment, the competition is much fierce and intensive then ever before. How to stand out from the crowd in a matters of seconds when visitor first open the site become vital to success. There a great numbers of online clothing retailer, from high-street brand, such as Topshop, ASOS, to luxury brand, e. g. Net-a-porter, Browns. Being good is not enough to win the competition, a good OVP is essential for Oki-ni to survive in the competition. More than ten years passed the establishment of Oki-ni, the website is still focusing on menswear, more specifically, they aiming to discover and break the most inspiring brands and products available, while hosting them in an rich, inspiring and innovative environment. The home page of Oki-ni featuring a simplicity style filled with inspiration contents. Existing customer can easily find what they want in a few clicks; in the meanwhile the video and music can attract the attention of new customer. The website keep updating its FEATURES section with vibrant and forward-thinking videos and music. There is no differentiated of so call ‘high-street’ or ‘luxury’ on Oki-ni’s product, customer can find shorts cost 20 pounds to a coat valued a few hundreds. But there is one thing in common, all product were carefully selected. Featuring more than cloth, customer can also buy books, CDs on the website. In order to keep a fresh look, Oki-ni redesign the website every six month, from layout to the content. To sum up, Oki-ni’s strong OVP is that they not only sell cloth, but the promote an innovation life-style. Online Revenue Model In the article, Business Models on the Web by professor Micheal Rappa (2006). He suggests that ‘business models are perhaps the most discussed and least understood aspect of the web. ’ In this regards, he summarised the business model into the following * Brokerage * Advertising * Informediary * Merchant * Manufacturer * Affiliate Community * Subscription * Utility The revenue model may be different in these business model, some website get paid by doing advertising, some website generated income by subscription. In the case of Oki-ni, the revenue model is easy to identify, the company produce service and sell it to customer. When the revenues from sales exceed the operational cost, then the company gets profit. Comparing to store retai ler, the website is relatively easier to operate. No rent, less labor cost, means the website can provide a much more competitive price than physical store. However, on the other hand, the maintaining of website post a great challenge to the company. Target Audience The company target a niche market of luxury product segment. Focusing on menswear only, the website sells a wide range of product from selective clothing line from Japan, Italy, to limited edition CDs. There is no particular age range on the Oki-ni’s customers, the company targeting a small group who required a innovated and forward-thinking life-style, and willing to the pay a premium price for that. Customer Relationship Management The term of CRM (Customer Relationship Management) is now much more frequently seen in the E-commerce article, what’s CRM? The followings are different CRM definitions by scholars CRM involves various different elements, which includes customer-prospecting, relationship with customers; interact between customer and business, understanding customer expectations, empowerment, partnerships, and personalisation, and son on. (Fjermestad Romano, 2006). CRM is an enterprise approach to understanding and influencing behavior through meaningful communication in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability. (Swift, 2006) So far, there is no universally accepted definition of CRM. It not a software or a service, it is an overall business strategy. Shanmugasundaram (n. d) identified that the three main components in CRM system, namely * Operational * Analytical * Collaborative Nowadays, not only global companies seeking helps from CRM, more and more SMEs (Small and Medium Size Enterprise) were implemented with CRMs. Oki-ni is no exceptional, the company used the first hand data not only to promote its product, but to provide a better service. From time to time, Newsletters were sent to customer, the content of those newsletters were not just about product information. Featuring styling tips, or invitations to special events, the company always try to encourage customer come to visitor site. Recommendation Running an E-commerce is far more complicated than just setting up a website, other than the business and the customer, it involves many their parties, such as vendor, supply chain, banking. Researcher found a rather interesting phenomenal when customer rated Oki-ni’s service, some customer give top rate on both delivery speed and money transaction. However, on the other hand, some customer extremely disappointed on their service quoted ‘the clothes arrived and were excellent although delivery is very slow’ (Ciao, 2007). The inconsistence performance may due to the delivery company and Oki-ni should try to avoid in the future. Moreover, there is more potential of the CRM waiting to be discovered. Oki-ni using CRM mainly on providing customer ervice and promoting products, CRM is much more than customer service, researcher suggest the company analyse the customer’s shopping behavior, such as what kind of brand they like the most, how frequently they shopped on the site, etc. to improve customer shopping experience. The company can also use the data to collaborative with other parties, such as bank, to improve online payment security, or delivery company, to improve performance. Lastly, the competition of digital business environment is much more intensive than ever before. The OVP (Online Value Proposition) may be seems strong and unique at this moment, with successful of Oki-ni, more and more website will try to follow the same model. How to maintain the competitive edge is vital for the company’s future. Conclusion By discussing and critically reviewed the Oki-ni’s website, this paper take an insight into the digital business environment. In the Internet era, trading become much more easier, even individual can set up a website with the know-how and the equipment. However, the competition is much more intensive. E-commerce is a complex term that involved many aspects, the terms and concepts researcher discussed in this paper barely scratch the surface. with the fast advancing technology, new issues now raised, such as legal issue and Internet security. Concepts of CRM, Online business model may need further investigation in the future. Reference: Ciao. (2007). Review of Oki-ni. com. Available from: http://www. ciao. co. uk/Reviews/Oki_Ni_com__5315436 [Accessed 10 Nov, 2012]. Fjermestad, Jerry, and Nicholas C. Romano. (2006) Electronic Customer Relationship Management. Armonk, NY: M. E. Sharpe,. Print. pp. 121-65 Internet World Stats, 2011. World Internet Usage Statistics News and World Population Stats. Available from: http://www. internetworldstats. com/stats. htm [Accessed 12 Nov. 2012]. Janice,Reynolds (2004). ’The Complete E-Commerce Book: Design, Build Maintain a Successful Web-Based Business’. NewYork, Taylor Francis. Print. pp. 268+. Jeremy, Rifkin. (2011). ‘The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World’. London, Palgrave Macmillan. Mamta, Bushry. (2005). ‘E-commerce. New Delhi, Firewall Media. Print. pp. 69 Mehdi, Khosrow-Pour. (2006) ‘Cases on Electronic Commerce Technologies and Applications. Hershey’, PA: Idea Group. Michael, Rappa (2006). ‘Business Models On the Web’. Available from: http://digitalenterprise. org/models/models. html [Accessed 9 Nov, 2012]. Ritendra, Goel. (2008) ‘Electronic Commerce Technology and Prosecpts. â₠¬â„¢ E-commerce. New Delhi: New Age International Pvt. Swift, Ronald S. (2000) ‘Accelerating Customer Relationships: Using CRM and Relationship Technologies. ’ Upper Saddle River, NJ: Prentice Hall PTR. Print. pp. 25+ Shanmugasundaram, S. (N. d) ‘Customer Relationship Management: Modern Trends And Perspectives’ New Delhi. PHI learning, Ltd. Vincent, Roca Franck Rousseau. (2004). ‘Interactive Multimedia and Next Generation Networks: Second International Workshop on Multimedia Interactive Protocols and Systems’. Springer. Available from: http://www. springer. com/computer/information+systems+and+applications/book/978-3-540-23928-4? cm_mmc=Google-_-Book%20Search-_-Springer-_-0 [Accessed 8 Nov 2012]. Yuan, Gao (2005). ‘Web Systems Design And Online Consumer Behavior’. London, Idea Group Inc. How to cite Digital Business Environment, Essay examples

The Missing Acts of a Mother Essay Example For Students

The Missing Acts of a Mother Essay On a cold winter day, lying like a lifeless body, she lay on the couch. Not a movement was made. Slung out on drugs, she left my 10-year-old sister with the responsibility of taking care of a 6-year-old child (me) when she could barely take care of herself. What kind of mother would do that? She would go missing in the midnight hour, leaving myself full of fear to close my eyes. For when I awoke, I would be living in a nightmare that would once become my reality. Being a child, the one thing you need in life are your parents for their inspirational guidance. Seemingly, that was not what God intended for my life to consist of. Apart from having a great man (my dad) as the main provider in my life, many would think, Oh Tori has no struggles to live with, well in fact that statement is very inaccurate. At the age of 18, her first child was born. For her, it seemed like her dreams would never come true. Raising a child with little help could be hard for anyone, but at the same time you must grow up and take care of your responsibilities. Only to find ut 4 years later, she is now going to be the mother of two, added more stress and responsibility to her already chaotic life. With the struggles comes pain and no desire to strive, she then headed down the wrong road and thats where the missing act of a mother began. I remember there were so many events in my life that my mother had missed, such as birthday parties, holidays, award ceremonies, and sporting events. Growing up, all of my other friends always had both parents at all of their childhood events. For me, having just my dad was the normal. Not seeing or talking to my mom for months was something that I just had to get used to. The nurturing, protecting, and best friend act of a mother is something that Ive always missed in my life and will probably never have. As a child, many promises were made but were nearly always broken. Having anyone in your family who is addicted to drugs brings a lot of worries to your life. Flashes of negative images always occurred, like waking up and finding out your mother was dead, or she was arrested and would be in jail for a while, or even just finding out that she was nowhere in sight and could not be found. Trust me, I have had visions of them all, but through out the negative aspects of her life, I have truly learned many lessons from her mistakes. As I get older, all of the pain remains the same within my heart and healing from the hurt that she has caused me will take plenty of time. Now that I have a younger sister I see a reflection of myself as a child, because she is going through the same promises and heartaches that I have been through. I think of myself as her role model. I hope that she is paying attention to all the great things I have accomplished in life, at an early age of 18, with school and sports. As a young lady, I dream big and strive hard to accomplish the goals that I have set for my future, so that I never follow in my mothers footsteps. I have learned that life is a journey and many things can go wrong, but as long as you follow your faith and keep your head up anything can be done.

Point of Care Devices (POCT) for Creatinine and Troponin Test

Question: Discuss about thePoint of Care Devices (POCT) for Creatinine and Troponin Test. Answer: Introduction With significant advancement in health science related research, a number of technological devices are being developed, which have the health care diagnosis easier and faster. Point of care devices are becoming very useful in rapid diagnosis, as the tests are done in easy processes within very short time and the devices gives accurate results, thereby stimulating the medical interventions (5). In this assignment, the focus is to compare the point of care devices (PCOT) developed for easy diagnosis of creatinine and troponin. Creatinine Test Creatinine is a pivotal biomarker and it has a very important contribution in the diagnosis of kidney disease, because, due to malfunctioning of kidney, the filtration is impaired and the level of creatinine in blood increases (4). In this assignment, four point of care devices have been compared, these are i-STAT, ABL 800 Flex, Reflotron and Nova Starsensor. i-STAT and Nova Starsensor, both are developed by USA based companies and requires whole blood as a sample, which is more available. However, ABL 800 Flex and Reflotron include whole blood, plasma or serum as sample (9). Therefore, the last two devices are more diverse, considering the sample type. In case of sample volume, ABL 800 Flex requires the highest amount, 250l and Nova Starsensor requires the least amount, 1.2l (6). Nova Starsensor also shows the best characteristics, based on time of sample analysis; it requires only 30 seconds showing the result. All the devices have approval from FDA. Two USA based devices are lightweight, compared to other two devices. All the devices follow enzymatic method of sample measurement. The range of detection is higher in ABL 800 Flex (10-2000 mol/L). Except Reflotron, all three devices use Amperometric biosensor, as a method of principle; it has high sensitivity compared to Dye Reflectance. Nova Starsensor has the least weight within these f our (400 gram), making it the best choice for the patient to carry the device anywhere (8). Therefore, based on the above criteria, usability and availability of sample, the Nova Starsensor is recommended as the best point of care device for creatinine test. Troponin Test Troponin is a significant biomarker, which helps in diagnosis of heart attack, because, during myocardial infarction, the damaged heart muscle induces the release of this biomarker in blood, thereby elevating its level in blood. As heart attack needs immediate diagnosis, several point of care devices are used for easy and faster diagnosis, within which four devices, Triage Cardiac Panel Troponin I, i-STAT cardiac troponin I, PATHFAST troponin I and RAMP troponin I has been compared in this assignment (1). Within the above four devices, all devices required whole blood sample, but instead of i-STAT cardiac troponin I, other devices requires heparinized or EDTA whole blood, therefore, the sample cannot be tested directly, through these devices, however, a patient undergoing a heart attack needs immediate diagnosis, thus, i-STAT cardiac troponin I would be a good choice (7). On the other hand, compared to the Triage cardiac panel troponin I, other three devices can be used in room temperature. However, the i-STAT device has the lowest weight and required the lowest volume of sample (16 L), compared to the other three devices. The analysis time is also minimum for this device (10 minutes), within these four devices; thus, it is more user-friendly, compared to others (2). In Triage cardiac panel troponin I and RAMP troponin I, chromatography is used as the principle of method, whereas, i-STAT uses ELISA and PATHFAST troponin I uses magnetic beads. ELISA is the most relevant, hazard free an d fast technique within the above three principles. Thus, based on the above comparison, i-STAT cardiac troponin I is recommended as the best point of care device for troponin test (3). Reference List Bingisser R, Cairns C, Christ M, Hausfater P, Lindahl B, Mair J, Panteghini M, Price C, Venge P. Cardiac troponin: a critical review of the case for point-of-care testing in the ED. The American journal of emergency medicine. 2012 Oct 31;30(8):1639-49. Chan CP, Mak WC, Cheung KY, Sin KK, Yu CM, Rainer TH, Renneberg R. Evidence-based point-of-care diagnostics: current status and emerging technologies. Annual review of analytical chemistry. 2013 Jun 12;6:191-211. Diercks DB, Peacock WF, Hollander JE, Singer AJ, Birkhahn R, Shapiro N, Glynn T, Nowack R, Safdar B, Miller CD, Lewandrowski E. Diagnostic accuracy of a point-of-care troponin I assay for acute myocardial infarction within 3 hours after presentation in early presenters to the emergency department with chest pain. American heart journal. 2012 Jan 31;163(1):74-80. Lee-Lewandrowski E, Chang C, Gregory K, Lewandrowski K. Evaluation of rapid point-of-care creatinine testing in the radiology service of a large academic medical center: impact on clinical operations and patient disposition. Clinica Chimica Acta. 2012 Jan 18;413(1):88-92. Pecoraro V, Germagnoli L, Banfi G. Point-of-care testing: where is the evidence? A systematic survey. Clinical chemistry and laboratory medicine. 2014 Mar 1;52(3):313-24. Pollock NR, Rolland JP, Kumar S, Beattie PD, Jain S, Noubary F, Wong VL, Pohlmann RA, Ryan US, Whitesides GM. A paper-based multiplexed transaminase test for low-cost, point-of-care liver function testing. Science translational medicine. 2012 Sep 19;4(152):152ra129-. Qureshi A, Gurbuz Y, Niazi JH. Biosensors for cardiac biomarkers detection: A review. Sensors and Actuators B: Chemical. 2012 Sep 30;171:62-76. Skurup A, Kristensen T, Wennecke G. New creatinine sensor for point-of-care testing of creatinine meets the National Kidney Disease Education Program guidelines. Clinical chemistry and laboratory medicine. 2008 Jan 1;46(1):3-8. Vashist SK, Luppa PB, Yeo LY, Ozcan A, Luong JH. Emerging technologies for next-generation point-of-care testing. Trends in biotechnology. 2015 Nov 30;33(11):692-705.

Tips to Choose a Topic

Tips to Choose a TopicThe total pool of essay topics is meant to help students in their decision-making process by making it easy for them to choose a topic. It will enable them to make informed and reasoned decisions in order to achieve academic success.Basically, these topics are used to identify the proper choices for students who have different interests. With this, they will be able to make the right choice in terms of taking up a topic or not. As far as student career is concerned, it is important to pick up topics that involve topics that are related to career.For example, if you are going to do a major on the history of science and are looking for a topic on fossil fuels, you can take up a topic on anthropology. By doing so, you will have something to talk about and you will be able to highlight some part of your research. On the other hand, if you are going to do a major on the history of science and are looking for a topic on solar energy, you can take up a topic on economi cs. A topic on environmental issues can also be an interesting one for you to take up.As far as the process of selection of topics is concerned, there are quite a few to influence you. The first thing that you must do is get in touch with someone who is very knowledgeable in choosing the best essay topics. The person you choose should know what the topics are and how to sort out the appropriate topics from the rest. This is why it is better to do it through a trusted and experienced person, as he will be able to guide you to find topics that you will enjoy reading on.The total pool of essay topics is also used to identify the most effective way to write your essays. This is because you will be exposed to many topics that you are not comfortable with. By choosing to write your essay in such a way that it is related to the subject, you will be able to pick up topics that are more interesting to you.It is very important to pick the topics wisely so that you will be able to achieve acad emic success. By engaging yourself in the total pool of essay topics, you will be able to increase your chances of getting a good grade in your class. Moreover, this will enable you to gain exposure to several topics that you may not have otherwise picked up. In the end, it will be better for you to have a well-written and relevant essay instead of having an essay that is nothing but a collection of facts and figures.Now that you know the many ways to choose a topic, it is time for you to explore the total pool of essay topics. You can easily choose from the plethora of topics available in order to ensure that you are writing the best essay possible.

Deborah Douglas American Women and Flight an Example by

Deborah Douglas American Women and Flight Literature plays an important role in the social awareness of the public. There are many forms of expression that could be done through various mediums such as speech, visual arts, and writing. Writing is one of the most notable forms of expression wherein an individual could be able to make his or her opinions and personal feelings known by using words. In relation to this, the authors opinions or feelings are not the only things that could be learn from these literary pieces because these are also a way by which people could be enlightened about the situation of the society. There are important and pressing issues that the people must know about and properly understand and they can be able to do so through the help of books and other written products of a writers commentary about the concerns in the society. Moreover, historical events could be further and properly understand through the first hand accounts of writers that narrated social situations during their time. In this sense , the real incidents are indeed captured in writing by the author. This kind of adage is greatly exemplified by Deborah Douglas in her book entitled American Women and Flight. Need essay sample on "Deborah Douglas American Women and Flight" topic? We will write a custom essay sample specifically for you Proceed Our Customers Usually Tell EssayLab professionals: I'm not in the mood to write my essay. Because I don't have the time Essay writers suggest: Essay Help Provided Here With Beneficial Facilities! Pay Someone To Write An Essay For You Cheap Writing Services Essay Writing Help Company The book that Douglas wrote played an important role in tackling societal issues specifically gender equality and opportunity for women. She was able to emphasize the development of women in aviation as well as being one step closer towards equality in this field of profession. This is due to the fact that she was able to summarize and narrate different stories regarding the experiences of women during that time when they were exerting their effort in order to be given a chance to enter aviation. In relation to these, Douglas also pointed out how women was able to participate in different areas of activity in the society including the military, which was normally perceived as a profession that is only for men. Deborah Douglas tackled an important societal issue that deals with gender equality in the field of aviation during the Second World War. In her book, she gave a stimulating overview of women and aviation during the year 1940. Her writings was able to give due emphasis to the fact that gender matters in aviation. She further explained that even though planes may not be able to distinguish whether the pilot or other personnel that is involved in this profession is male or female, she pointed out that human beings give attention to such gender factor. In this comment of Deborah Douglas, she pointed out that there is indeed a distinction between male and female in aviation. The difference between men and women was seen through the fact that there is an obvious discrimination against them in the field of aviation. This is quite observable in the fact that during the establishment of aviation and many years after it only men are allowed to pilots. In connection to this, the book of Douglas also shows how women have to struggle in order to become pilots. There are even instances wherein women wanted to serve as pilots but they were designated to become crews or to take other position that does not involve flying a plane (Douglas and Foster, 2004). Moreover, Deborah Douglas was able to give a hint as to why the contributions of women in the history of aviation have not given its due recognition. The book the she wrote for the Smithsonian series that deals with the women in the United States aviation gave due account of the obstacles and barriers that they experienced but more than that, she also highlighted the vital roles that women played in this field of profession (Douglas and Foster, 2004). Douglas also discussed the role of women in the military and in military combat in her book. She noted that since the 1970s the role of women in aviation has already developed and expanded, which is parallel with the developments of the American society. This is supported by the fact that women in the military were able to influence important individuals that have a position in the government and other powerful institutions in the society. The idea of women in military service received wide acceptance among these important individuals that paved the way for these women to influence policy and effect change. One of the areas that they were bale to influence in convincing some people in government of the important contribution that women could give in different profession that would help improve the society. In connection to these, she also narrated the story of the changing roles of women in the modern military. She was able to clearly exemplify this fact through the repeal of the com bat exclusion during the wake of the Gulf War. Moreover, it also aided in the significant changes in the definition of American citizenship because it paved the way for the removal of all limits to the opportunities of women in serving their country. Due to the success of women in the military, it also helped all women in the area of aviation as well as commercial pilots to get the recognition that they deserved (Douglas and Foster, 2004). Women also played an important role in the selling of commercial/passenger aviation. The economic downturn that was experienced during the Roosevelt administration open the door for a new kind of thinking regarding the marketing of aviation. Due to this, the idea that women could be used in order to increase the sales of aviation especially in terms of commercial flights emerged. The substantive contribution that women have in the selling of aviation is clearly proven by Ellen Church. She was one of the first women who tried how to become a commercial airline pilot. She was able to convince the officials of Boeing to hire women in order to take the responsibility in the steward duties that was previously handled by the co-pilot. The real intention of Church was to fly but even though she did not succeeded in such she was able to help motivate airline companies to give women the role of showing how safe air travel had become. The idea of having women flight attendants was well receive d by the passengers, which is why more commercial airlines started hiring women as it is attracting more business. The hiring of women flight attendant is recognized as the initial formal attempt to use women to sell aviation (Douglas and Foster, 2004). The opportunity given to Ellen Church was helpful in giving women the chance to participate in the field of aviation. However, Church really wanted to be a pilot but she was designated to become a mere attendant rather than the person behind the control of the plane. In this scenario, it is quite evident that this field of profession still has its apprehensions when it comes to allowing women to become pilots. The distinction is quite clear because they perceived that women should take the lesser role and the men should always have to be on top of the rank. Moreover, aside from the evident discrimination, the way by which women were used to sell aviation might aid women in infiltrating the field of aviation. However, others see using women to sell something as degrading because they are using perceived weakness of women in order to increase the sales of commercial airlines. They are using the fact that if women could be in planes even though they are considered as weaker than men the n it would also be safe for other passengers to ride one. Furthermore, women is also degraded in the sense that they are only used to sell aviation rather than to become the pilot that controls the plane. Reference Douglas, D.G., & Foster, A.E. (2004). American Women and Flight since 1940. United States: University of Kentucky.

Oppenheimer and Sakharov and the Cold War essays

Oppenheimer and Sakharov and the Cold War essays Oppenheimer and Sakharov and the Cold War J. Robert Oppenheimer and Andrei Sakharov are both considered leaders of nuclear physics during the World War II and the Cold War. The two men had astonishingly similar lives, achievements and views on nuclear weapons. Andrei Sahkarov (1921-1989), a Soviet nuclear physicist, is said to be the father of the Soviet hydrogen bomb and an advocate of human rights. In 1948, he was drawn to a top-secret scientific and engineering team that USSR leader Joseph Stalin assigned to develop thermonuclear weapons for the Soviet Union, during which he lived in the secluded city Arzamas-16. His work was crucial to the development and testing of first Soviet hydrogen bomb in August 1953. From 1960 to the time of his death, he fought for the rights and freedoms that democratic societies encompass, like the freedom of speech, assembly, and emigration, which are guaranteed in theory by the Soviet doctrines, but denied in practice. He used his influence to fight for human rights, which ultimately led to his exile. J. R. Oppenheimer (1904-1967) was an American physicist and government adviser, who is considered the father of the atomic bomb. During the height of World War II, Oppenheimer became the director the Los Alamos Laboratories in New Mexico. It was there, under his leadership, that the first atomic bomb was developed and tested in 1945. In 1947, he was appointed director of the Institute of Advanced Studies and chairman of the General Advisory Committee of the Atomic Energy Commission. After the bombings of Hiroshima and Nagasaki, he became morally critical of the future development of nuclear weapons and argued for mutual disarmament. Consequently, he became a target of the Red Scare, attackers citing his past associations with Communists. During his final years, he devoted much of his time to the study of the relationship between science and society. Both scientists were at the for...